How sustainable is your Christmas packaging?

It’s that time of year again. The time that we do everything in excess, from food, to spending.

But does that mean you have to have an unsustainable Christmas?

As we all know, Christmas can be a time for spending time with loved ones and exchanging gifts, but with it is estimated that around 1 in 4 households will be generating up to 5 bags of rubbish this Christmas!

Much of children’s toys are packaged in plastic or oversized packaging which is bulky and often unnecessary for the size of the present inside. On top of that, there is wrapping paper which, often, you are unable to recycle, which then doubles the amount of waste.

Let’s not forget about the Christmas dinner. Single use plastics have come to the forefront of the sustainable packaging discussion, many of which occur as a result of food packaging.

How can you make your Christmas more sustainable?

It is everybody’s responsibility, to make small changes this Christmas in an effort to reduce the amount of waste created within the household. So, we have put together a few pointers that may help you make some more sustainable choices.

Recyclable wrapping paper

If you’re unsure about what wrapping paper can be recycled and what can’t, it’s important to check with your local recycling centre. Recycle Now have some great pointers on what you can do to ensure that your paper does actually get recycled if accepted at your local centre, including:

  • Making sure all sticky tape, bows and ribbons are removed before recycling
  • Only recycling simple wrapping paper that doesn’t have any glitter or foil as these cannot be recycled.

Present sacks

Another way to reduce the waste this Christmas is to purchase some present sacks & stockings. These can be brought back out every Christmas and eliminate the need to wrap your gifts or find recyclable wrapping paper.

Food & drinks using sustainable packaging

Many supermarkets are introducing refillable packaging services within their stores and this is likely to continue. Why not check out your local supermarket to see if there are any ingredients in your Christmas dinner that could be switched out for a more sustainably packaged option?

Ribble Right Size

At Ribble our aim is to introduce Right Size packaging to more and more manufacturers so that we can help reduce the overall waste when it comes to cardboard packaging.

 

Get in touch today to find out more about the benefits of Right Size.

Packaging in 2022 – The key solutions for the New Year

Since the beginning of the pandemic, retail has seen a significant shift to ecommerce shopping methods. With that brings increased need for additional packaging when transporting and shipping goods.

As a result, this will continue to increase the need for more sustainable and environmentally friendly packaging solutions.

We have been exploring the key packaging solutions that we believe will become increasingly popular in the new year.

Packaging Automation

With COVID 19 continuing to be a threat across the globe, the automation of packaging will continue to be important for many manufacturers and distributors. This will reduce the amount of workers needed within one space and overall costs to the business too.

Not only that, automating your process will allow the business to increase their targets, which will continue to improve efficiency.

Ecommerce Packaging

The shift in consumer behaviour since the beginning of the pandemic is highly unlikely to ever return to pre-COVID levels. As a result, consumers will continue to expect a smooth and flawless experience – from browsing their purchase to placing their order and its delivery.

This means every detail, right down to the packaging must impress. Consumers are aware of the environmental issues facing the planet and with that they expect to see changes to the ways in which their goods are packaged and delivered to them. Reducing unnecessary and excess packaging is a crucial step in that process.

Reusable Packaging

Reusable packaging has become very popular in recent years and can be seen in more and more shapes and forms. Whether that is reusable plastic for cleaning products or paper bags that can also be used as wrapping paper.

When packaging isn’t necessarily reusable, it is important for consumers that it is made from recycled materials or can be recycled once used.

Ribble Right Size

At Ribble our Right Size Packaging solutions allows you to reduce excess packaging and create a sustainable alternative that reduces costs by creating custom packaging solutions to meet your needs. We use 100% recycled cardboard that is 100% recyclable, meaning it is the perfect sustainable solution.

The benefits for choosing Right Size can be seen in the reduced need for void fillers within your boxes due to the packaging being custom created for whatever you are distributing; you can improve your vehicle utilisation by up to 25% and the creation of a more environmentally sustainable packaging process.

Get in touch today to discuss how Right Size can improve your business packaging solutions.

The Lifecycle of a Cardboard Box: Corrugated Packaging & The Circular Economy

The environmental impact of materials and products has become a growing talking point across many industries because of the huge amounts of waste going to landfill. It’s time to make a change and we’re here to share with you the many benefits of adopting a circular economy.

A lot more goes into the lifecycle of a cardboard box to make it eco-friendly, than you might think and the process of being environmentally friendly starts early on. In fact, 80% of a product’s environmental impact is locked in at the design stage!

What is the circular economy?

Traditionally, the economy used to operate a linear model, where we would make a product, use it and then dispose of it. The difference with a circular economy is that resources are kept in use for as long as possible by extracting the most value from them at every stage when in use and at the end of their life by recovering and regenerating products and materials.

Moving from a “make, use, dispose of” to a “make/remake, use/reuse” process.

How does the lifecycle of corrugated cardboard relate to a circular economy?

The circular economy is just the way of life for the corrugated packaging industry. After all, it is one of the most recycled paper products. as its 100% recyclable and biodegradable. At Ribble Packaging, all our corrugated papers are FSC Certified meaning that all the papers used can be traced as far back to the specific tree that they came from. Here’s a summary of what happens at each stage…

The Circular Economy Model

Stage 1: Design & Manufacture (using raw materials to create a product)

When designing a product, the designer must consider how a product will be collected and recycled after use, how to select materials and processes that reduce any impact on the environment and lastly, how they can extend the life of the product.

Stage 2: Retailer (selling a product to consumer)

In the circular economy, there’s an opportunity for retailers to improve customer experience and connect with new customers on a deeper level by establishing shared values concerning the environment. Consumers are demanding these days with online retailers playing a particularly big role in the delivery of a circular economy.

The retailer should consider how they can increase the lifetime of products and how they can make it easier for consumers to recycle, resell and donate. As well as reducing packaging waste when sending products in the wrong size boxes with excessive void fillers.

Stage 3: Consumer

Whilst consumers are wanting a more sustainable world, they are reluctant to overpay for this. Therefore, it’s important to consider the consumer when pricing. Prices need to be fair and reflect quality.

Stage 4: Re-use/Repair/Repurpose product if possible

Re-use and recycling are not the same. Re-use of products and materials is more beneficial

as it retains a product’s value by keeping it in use for longer. Thus, minimising waste, creating jobs, and reducing consumption and the carbon impact it has.

To reduce the amount of product we send to landfills we need to increase the rate of re-use for products and their components. The supply chain and consumers both play an important role in this stage of the circular economy model.

Consider an incentivised return for returned products that can be refurbished and resold. As well as maximising the product lifetime to reduce repeated purchases.

Stage 5: Recycle into raw material to begin at stage 1 again.

This involves the collection, sorting and processing of disposed materials for use in other manufacturing processes. Depending on the complexity of the product being recycled, the process will vary, and care needs to be taken to maintain the integrity of materials each time they are recycled.

To conclude, the circular economy essentially feeds material back into the process ready for something new to be created using the recycled materials. In relation to corrugated boxes, a new box is created by feeding the used paper back into the cycle.

Eventually, the UK will run out of natural resources if we don’t move to a circular economy. It sounds sensationalist but the evidence is stacking up and the impact of our linear economy is becoming increasingly apparent across many industries.

If you’d like to speak to us about how Ribble is helping companies like yours to reduce their environmental impact by reducing packaging waste, give us a call on 0161 284 9000 or email info@ribble-pack.co.uk

Frequently Asked Questions about Right Size Solutions

Frequently Asked Questions about Right Size Solutions

 

As experts in Right Size Packaging, we get lots of questions from people who are interested in switching. So, we thought we’d cover the basics here and let you find out for yourself if Right Size Packaging is right for you…

 

How much does Right Size Packaging cost?

 

This is our number one question when we have a prospective customer, but the truth is – it’s not an easy one. There is no set answer as it is very dependable on what industry you work in, type of machine required and the way in which you acquire the machine. At Ribble Packaging, we offer various ways of acquiring the machine including (but not limited to) rentals, amortise and connect deals, in addition to purchasing the machines outright.

 

How many boxes can be produced per minute?

 

Right-sized boxes per minute will depend on the model of the Panotec machine you opt for. Please see below our latest estimations.

 

Nextpro – Approx. 10 boxes per minute

Evo – Approx. 4 boxes per minute

Midi – Approx. 4 boxes per minute

 

How many people are required in the warehouse to manage the system?

 

All of our Panotec machines can be run by just one operator. For a trainee operator, the process of loading a pallet, feeding the fanfold into the machine and producing a box, can be achieved in just a few minutes!

 

Depending on your business and if you choose to add on any additional automated extras such as the Scan table, E-Gluer, and Varypack, then more operators could make the process quicker and more efficient.

 

How much warehouse space will a Right Size Packaging system need?

 

Business Directors and Production Managers often worry that having a flexible packaging management system will require tonnes of space. But the truth is, you’ll actually save space by not having to store multiple shapes and sizes of packaging materials. Listed below are the approximate space requirements depending on which Panotec model you choose.

 

Nextpro operating width – 2.5m

Evo operating width – 2.5m

Midi operating width – 1.4m

 

Each machine will have different a different number of cassettes. These are essentially bays for the pallets to go in. Depending on your business requirements, this will be optimised for maximum production.

Right Size Packaging is perfect for businesses that sell products of all different shapes and sizes. By having customisable boxes on demand, companies can reduce the costs of storing packaging and benefit from having no additional filling material to purchase.

 

If you think Right Size Packaging could be for you or you have a question that we haven’t covered here, please get in touch.

Reduce Waste and Carbon Emissions With Right Size Solutions

Right Size: Helping businesses reduce waste and carbon emissions

Online retail sales have been soaring at an all-time high during the COVID-19 pandemic with the IMRG Capgemini Online Retail Index recording a growth of 36% in 2020. As a result, demand for recyclable and sustainable packaging solutions, such as corrugated board, has increased dramatically.

Stephen Rector, Managing Director of Ribble Packaging, explains, “In itself, corrugated board for boxes is a very sustainable and recyclable product. The recycling rates for paper and board in the UK are extremely high in comparison to other packaging products and they are increasing.”

However, the correct and responsible use of packaging solutions is necessary in order to be fully sustainable. Stephen explains “Boxes are often too large for their products and so they are filled with non-sustainable ‘void-fill’ materials like plastic, bubble wrap or polystyrene.  It is clearly a hugely wasteful and inefficient method of getting the product out.”

Reducing wastage with Right Size.

Ribble Packaging, a packaging solutions provider based in Oldham, manufacture corrugated board from recycled paper. Rector says, “In total, 100% of our corrugated board is 100% recyclable, while the paper we buy to manufacture our board is 100% recycled. So, our raw material is 100% recycled and our product is 100% recyclable.”

This product is flexible, cost-effective and can be converted into Fanfold packaging which is a long piece of corrugated board scored at regular intervals and folded neatly and compactly. Fanfold can then be used to pack single or multiple products by feeding it into fully automated packaging machines to create an exact size box and therefore, eliminate waste.

Ribble Packaging are the European market leader for the manufacture and supply of corrugated Fanfold, in addition to pioneering Right Size packaging solutions in the UK. “Right size packaging streamlines the entire process and mitigates or ideally eliminates void-fill and wastage by making the packaging perfectly sized to fit the product” Rector explains.

When using the correct size packaging, carbon emissions can also be reduced, as more products can be loaded onto vehicles ready for dispatch and thus increase vehicle utilisation by around 25%. According to The Road Transport Industry report in 2019, “78% of goods are moved by road”, and transportation costs can be a huge part of a company’s overall logistics spending. If it’s possible to reduce this through Right Size packaging, its arguably one of the most beneficial solutions a company can implement due to the ever-rising fuel costs and the impact this can then have on the price of goods to the end-user.

How can automation help?

Unsurprisingly, the COVID-19 pandemic has forced many retailers to rethink their entire business model and consider adopting an automated process for packaging. The Coronavirus pandemic will be a defining moment in history for years to come for many reasons, but if you are an online retailer you’re likely to have witnessed a considerable peak in sales during the lockdown. With more and more consumers left with no outlet for escape, it is no wonder those who had never shopped online before chose to switch to e-commerce. This was of course great news for online retailers who unlike other businesses could thrive in sales, but in reality, many e-fulfilment centres struggled to cope with demand.

Those already with fully automated systems in place were in a beneficial position as they could safely limit the number of staff in the warehouse and abide by social distancing during this unprecedented time. Over the past year many retailers have followed suit as they realised the benefits and resilience automation allows during unprecedented times.

Rector explains, “The majority of retailers rely on manual labour, especially for packing processes, but the pandemic has really brought home the benefits of automation. In the face of COVID-related staff absences and social distancing requirements, one of these fully automated machines operated by just two people can pack up to 1,000 units an hour and do the job of 10 efficient packers.”

Not only does automated packaging provide a sustainable option and encourage waste reduction, but packaging automation also provides reassurance for consumers. During a world-wide health crisis, consumers have understandably grown more concerned about where they source their products and having knowledge that their product and its packaging has been handled by as few people as possible is a new selling point for retailers.

“As one of the pioneers of right size packaging in the UK, we are not prepared to sit on our laurels,” says Rector. “We have earmarked £3.5million over the next two years to significantly increase capacity of fanfold manufacture and protect our hard-won position as the UK’s fanfold market leader. The business-to-consumer market is growing exponentially and our continuing investment is designed to maintain our market position in this rapidly growing sector.”

How to take back control of your packaging supply in 2021

Deemed the new ‘beige gold’, cardboard supply is still very much in high demand as a result of the ongoing coronavirus pandemic and the dramatic increase in online shopping has led to this over the past 12 months.

According to The IMRG Capgemini Online Retail Index, the UK’s eCommerce sector achieved the highest online sales growth in 13 years. Total online retail sales growth was up 36% in 2020, so it’s not surprising the devastating effects this has had on businesses nationwide.

Struggling to cope with cardboard material supply, many online retailers have experienced a delay in their deliveries, which in turn has been impactful on their customer satisfaction. Even the big retailers, Asda, Lidl and the Co-op started to feel the pinch early on last year, as many consumers were asking why their egg packaging was replaced with plastic packaging. This was an early warning of what was to come for the world of packaging…

Before the pandemic, businesses were relatively responsible when it came to recycling. Packaging would be quickly returned into the recycling system, but now the industry tackles the problem of relying on individuals to recycle properly.

“What we’ve found is people tend to store product boxes in their garages or simply in their homes without realising the detrimental effects this is having on cardboard supply,” says Stephen Rector, Managing Director at Ribble Packaging.

Less recyclable cardboard is being returned into the system and paper manufacturers are struggling to create the supply to meet demand. Paper has become scarce, and some corrugated manufacturers are having to ration their supply and let customers down.

So how can you future-proof your packaging supply chain in a volatile market?

By implementing a Right Size packaging solution.

Fit-to-product boxes can help by considerably cutting the amount of cardboard you use. By only using the right size box, it means you only have to purchase one type of packaging material such as Fanfold, removing the need to order multiple styles and sizes.

This flexible on-demand right size packaging solution is guaranteed to save you up to 25% in packaging costs and is a much more sustainable solution, as it removes the need to purchase additional void fillers; a win, win.

To find out more about Ribble Right Size, please click here or get in touch and we’d be happy to discuss your options.

 

Covid 19 – Ribble Remains Fully Operational

During this unprecedented time in UK history, we want to reassure all our customers that Ribble remains fully operational and ready to meet your corrugated requirements. 

We are constantly keeping up to date with government advice and guidelines, and we have implemented all the necessary precautions to ensure that our employees remain in a safe and clean work environment. Wherever possible, our employees are now working from home, but as all corrugated manufacturers rely on factory based employees, we have ensured their health and safety is our number one priority. We will continue to follow government guidance and implement change as required. 

We are working with all our customers to understand their requirements and taking extra steps to ensure that all orders are supplied as required. 

Our customer service team remains available to answer all of your questions during our normal operating hours (Mon–Fri 8:30am–5pm) and can be contacted by phone or email 0161 622 2302 sales@ribble-pack.co.uk  

We would like to thank all our customers for working with us during this situation and hope all can return to their normal lives as soon as possible. 

6 sites you need to visit for the latest packaging news

Packaging is integral to most people’s lives. This is true for every business that manufactures, transports, stores or sells goods. It also applies to every consumer looking to make a purchase. Without packaging, we couldn’t protect or preserve goods, which would make life pretty difficult. How we do this, however, is constantly changing, especially as consumers become more aware of the impact packaging can have on the environment. 

As a result, it is vital businesses stay on top of industry trends and government legislation. This ensures that the packaging they produce, and use, is fit for purpose and meets consumer demand.  The best way to do this is to keep an eye on packaging news, available through not only news outlets but specialist sites. Here we look at six of the key ones to visit for the latest packaging news;

Packaging News (https://www.packagingnews.co.uk/)

Packaging News is probably the best known and most read of all packaging trade publications on the market today. It’s a great source of information for business owners and directors. It’s also something those working across all business functions including sales, marketing and packaging technology should read. 

The site offers the latest packaging news, broken down by materials and markets as well as details of industry innovations, events, opportunities to network and job postings. In addition to the online site, readers can sign up for daily or weekly packaging news bulletins or subscribe to a monthly magazine. 

Readers should find it easy to navigate, with clear headers that direct them to areas of interest. Under each main heading (News, Materials, Markets, etc.) there are sub-headings, allowing them to drill down to areas of interest. They can bookmark news stories so they can be revisited at a later date. Readers can also share news stories via email and social media. There are also sections for hot topics and trending articles, making it easy to find the main packaging news stories.  

Packaging Today (http://www.packagingtoday.co.uk/)

Another great source of packaging news, Packaging Today, provides industry insights and a detailed look at innovations in packaging or changing working practices. It has over 10,000 visitors a month (and a further 30,000 readers through its print magazine); visitors come from across Europe, not just the UK.  It’s aimed at the industry as a whole, meaning owners, directors and other business functions will all find something useful in it. 

The site offer readers overviews of changes to government legislation through a White Papers section, as well as buyers guides and the chance to purchase used equipment. A monthly magazine (print or online) is available for an annual subscription. Readers can easily navigate across the pages, with plenty of links to take them back to the main news stories. This means it shouldn’t be difficult to keep abreast of the packaging news. Nor should it be difficult to understand what others in the industry are thinking thanks to a comments section. 

Packaging Europe (https://packagingeurope.com/)

For businesses who work not only in the UK but across the European Union, Packaging Europe is a good source of packaging news from the EU. Like Packaging News and Packaging Today, they are intended to reach a wide audience, meaning everyone, no matter what their role, should bookmark the site and visit it regularly.

Packaging Europe looks at innovation and industry news. It provides information on international events and offers networking opportunities. These are especially useful for those looking to build their business abroad. Information is broken down by sector, and a subscription is also available for a monthly print or online magazine.

There are a lot of similarities across all three of the packaging news websites in terms of layout, meaning readers can probably move easily between the three. However, Packaging Europe is probably the ‘cleanest’ of all the sites, with less advertising or banners. Their home page has featured packaging news stories and the latest news stories, which readers can scroll through. There is also a most-read section, letting readers know what others in the industry are particularly interested in.

The Confederation of Paper Industries (https://paper.org.uk/)

The Confederation of Paper Industries (CPI) is one of the largest trade associations in the UK for the paper industry. They represent all paper-based industries, including packaging manufacturers. As well as representing and promoting the paper industry, they focus on the benefits of paper as a renewable resource. 

The CPI website shares industry news and information on legislative and regulatory changes from across the UK, EU and worldwide. It also has lots of facts and figures about the industry and an interesting ‘myth-busting’ section, which could be useful for sales and marketing teams. Membership is required to access some areas of the site, meaning it won’t be accessible to everyone working in the packaging sector. Because this is a trade association not a news site, there is not as much packaging news available as on other sites. However, the news it does share is relevant to most business functions.

The British Plastics Federation (https://www.bpf.co.uk/)

The British Plastics Federation (BPF) has represented the British plastic packaging industry since 1933. It has over 450 members across the supply chain (representing more than 80% of industry turnover). It aims to promote the sector and the views of its members. It also works to share innovation in the industry, including pilot projects and research. Members can attend events, offering the chance to network, and receive regular packaging news updates.

The BPF breaks its packaging news down into two sections; BPF-specific and industry-wide. Again, like the CPI site, the volume of news stories is lower than on the packaging news sites. However, there is plenty of useful information on the site, making it well worth a visit. Another area that may be of interest, especially given consumers increased demand for sustainable packaging, is the issues section. This looks at areas of interest to the industry, linking back to the latest news stories. These include marine waste, where packaging can be recycled, and the impact of Brexit on the packaging industry. 

Readers will find the site easy to work their way around, thanks to a simple drop-down menu. These have sub-headings, allowing visitors to drill down as needed. There is also a member-only area that has additional news and resources.  

Gov.uk (https://www.gov.uk/)

The UK government is responsible for packaging regulation. Responsibility is held across a number of different departments. For example, ‘Packaging (Essential Requirements) Regulations’ fall under the remit of the Department for Business, Energy & Industrial Strategy. Meanwhile, the ‘Broadly Equivalent Standards for Packaging and Equivalent Standards for WEEE’ sit with the Environment Agency. 

Searching Gov.uk is fairly simple on the face of it. There is a search bar at the top of the site and entering the word packaging, for example, brings up a broad range of topics. Readers can use these to search further to find what they are looking for. The downsides are that pages often suggest a number of other pages, including guidance, legislation, and government departments. This can make it easy to get ‘lost’ in a sea of information. Visitors also can’t set alerts for changes to pages, meaning they have to revisit the site regularly to look for updates.  

Not all businesses will find a benefit in the gov.uk website. All of the sites we’ve listed above, for example, will share any updates (or potential updates) to government legislation or regulations with their readers. However, this is a good site to visit to make sure nothing has been missed or to take the opportunity to comment on white papers that could affect the industry. Readers should just be wary of spending too long on the site; it may be a good idea only to visit to read about subjects in more detail after they’ve been seen on another packaging news site. 

Staying on top of packaging news

The packaging industry is constantly changing and coming up with new ways of packaging products. Therefore, it is vital that businesses stay on top of packaging news, allowing them to respond to consumer demand and take advantage of innovations that could impact their bottom line. 

The best way to do this is to regularly visit key sites that allow them to keep abreast of packaging news. As we’ve seen, there are a number of great packaging news sites available free of charge and news is also available through a range of trade associations. Packaging news sites cover a wide range of topics and are suitable for people working in all business functions and at all organisational levels. Trade association sites tend to be more targeted in their news. Subscriptions provide access to additional information and resources, but there are also free alerts and newsletters, meaning a financial outlay isn’t necessary. 

Wherever possible, owners, directors and key staff should sign up for alerts, newsletters and monthly magazines.  This way, companies can be certain they don’t miss out on packaging news that could affect their business. 

7 Signs You’re Ready To Talk To A Product Packaging Company

For any e-commerce business, one of the most crucial components for a product’s image and sales is its packaging design. How a product is displayed and presented to customers is vital for its success, and it is vital that your products are packaged in a way that makes them stand out from competitors. A product packaging company can help you to create packaging for your business that is not only eye-catching and encourages sales but is also economical and makes commercial sense. 

Whether you have never used a product packaging company before or have redesigned your packaging many times over the years, there are a few signals to look out for that may mean you’re ready for a packaging overhaul.

You’re Heading In A New Direction

One of the biggest and most obvious signs that you’re ready to talk to a product packaging company about a packaging redesign is if your business is taking a new direction. It is very common for an e-commerce business to start out as one thing, and then naturally shift into something different further down the line. This is just the natural progression of running a business and often means your original packaging no longer fits with your brand.

Packaging that once worked very well for your products could now be completely off pace and disconnected from where you see your business progressing to.

It’s Been More Than Five Years

Things change quickly in the packaging and design world, and if your existing packaging has been around for over five years, then it is probably time for a refresh. The chances are your product and team will have evolved slightly over the years, and it is only right that your packaging reflects these changes. 

A product packaging design company will be able to encompass any new business values into a new packaging design, with the aim to strategically position your products in a way that is relevant to your customers.

Your Packaging Is Costly

Some product packaging can be very expensive and often results in your products being more expensive to customers than perhaps they really need to be. Consumers want to pay for the product and not the box, it comes in, but when you choose custom packaging solutions, it can become pricey. 

Innovations such as on-demand packaging are available from a product packaging company such as Ribble Pack and help e-commerce businesses to manage their packaging spend. Boxes are produced as and when they are required reducing the need for ordering supplies well in advance and guessing how many boxes you will need. 

Your Competitors Have Changed

If you aim to position your products and brands as a leader in your industry, then it is vital that you are keeping an eye on what your competitors are up to. If your competitors have changed their strategy, or new competitors have emerged over the years, then a packaging redesign could be required to keep you ahead of the game. 

There Are Issues For Retailers

It is becoming increasingly popular for retailers to be demanding change when it comes to product packaging. With many products trying to stand out in a saturated market, it is a struggle for retailers to delight consumers within their aisles and online. 

Shops and the aisles within them have become increasingly fragmented, and a product packaging company can help your products to fit with what both retailers and consumers want to see. 

Your Packaging Is Wasteful

There is a rising focus all across the globe for companies and individuals to operate in a more economical and environmentally friendly manner. Excessive packaging often leads to a lot of waste, and conscious customers will often choose products with less packaging and more ethical processes. Choosing to use technology such as Automate will result in less waste as you only create the packaging you really need, as and when you need it.

Products Are Not Well Protected

The last thing you or your customers want is to get your product home, only to find it has become damaged in its packaging. When you have packaging that isn’t the exact size required for your products, it can lead to them being damaged in transit. If your existing packaging is not properly protecting your products, or you have to use a lot of additional packaging to fill box space, then it will not give a positive impression of your business. 

A product packaging company will be able to help you to get boxes and packaging solutions that are designed to perfectly fit every one of your products to prevent damage.

6 Stunning Bespoke Ecommerce Packaging Designs for Inspiration

When it comes to e-commerce, companies have become more inventive in recent years about the packaging they use. It’s no longer enough to send a product in a plain cardboard box. Instead, you need to think about your brand and the message you want to send when a box from your company arrives with your customer., creating bespoke ecommerce packaging is one way to do that.

Inspirational packaging design

Once you have your branding down, you can start designing your packaging.  Here are six inspirational packaging design ideas to get you started:

  • Colour

Colour is a powerful tool when it comes to sending a message about who your company is and what it stands for.  It allows you to catch your customer’s eye when the package arrives and helps ensure it stands out from the crowd.  Right now, blended colours are especially popular as are black and white designs, which can allow you to create intricate and intriguing designs that make people look twice.

An example of the use of black and white can be seen in the Allsorts packaging, which came out a couple of years ago and allowed the sweets to stand out against all the others on the shelf.

  • Minimalism

If you do go for black and white, one of the things to remember is to keep things simple.  Black and white packaging makes a statement, and you don’t want to confuse this by making it too busy.  Minimalistic packaging works well in lots of ways. It sends a message that your company is open and honest, for example, and that you don’t focus on style over substance, something more and more customers want to see right now.

With minimalism, because there isn’t anything to distract the eye, you need to think about the colour(s) you use, and the typography but function is important too.  There is no point in keeping the packaging design simple if the packaging itself isn’t fit for purpose. Beauty brands are experts at minimalist design and worth looking at for inspiration.

  • Typeface

Beauty products are good at typeface too.  They tend to keep it simple (space is often a premium) but use creative placement to add a twist to the design.  An example is Thomas Kosmala, who wrapped the typeface around their packaging rather than have it placed on just one side.  It’s an approach that can be used on any type of box, regardless of whether it is packing the product itself or being used for shipping.

  • Images

Images can also be used on product packaging or packaging used for shipping.  They can be as simple as your company logo or more involved. If you have the budget, speak to an illustrator to come up with something unique for your company.  Vintage imagery is particularly popular right now, and it’s definitely worth seeing if this will fit with your brand. Remember, it doesn’t have to be too literal, but it does need to be eye-catching.

  • Themes

Whether your use images or not, it’s essential to try and stick to a theme with your packaging. This links back to your brand and the need for consistency.  Use the same colour, or range of colours, in your packaging and the same typography.

If you do use images, remember, you don’t need them all to be the same, but they do need to have something in common in order to tie your look together.

  • Inclusivity

Recently, Lego began a pilot for braille bricks. A similar approach can work in packaging and designers have been working on this.  You could, for example, include braille text on your boxes or consider using fonts that are better for those with dyslexia to read.  

  • Quality and consistency

Once you decide on your design, you need to make sure it runs through all of your packaging from boxes to bags. The quality of your packaging matters too. This doesn’t mean you need to blow the bank, but it does mean buying the best packaging you can within your budget.

To make sure you get the best quality, look at ways you could save money on packaging. With Right Size, for example, you get good quality cardboard boxes at an affordable price because you only produce the boxes you need when you need them. You can also print directly to these boxes, meaning you can add a design without the added costs that other companies might charge.

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