Innovative packaging designs are changing the way we view and perceive products.
A beautifully designed product package can be the difference between a customer choosing a product on a shelf or not. Similarly, making us delighted when we open the box or less than thrilled with our online purchase.
Packaging is powerful, and many people believe that a product’s package is just as important as the product itself. Getting an experienced packaging designer to create something beautiful that represents your brand and product perfectly can make all the difference in product sales and overall success.
Roughly 95% of new products fail, so a well thought out package, created by an experienced packaging designer is essential for success and to make the impact you need.
A product’s packaging is often the first point of contact a new customer has with your brand, so you need to try to make it memorable and engaging enough to make them try a new product or company they have never even heard of.
Packaging designers can create feelings and emotions around your product, that will encourage consumers to pick it on a shelf full of competitors. Even the simplest of designs have been the work of a professional packaging designer, and sometimes less is more when it comes to packaging.
Apple products are infamous for coming in clean, basic and minimal packaging and it works perfectly for the brand and product inside. Here we take a look at the people and agencies behind the packaging with our list of the top 5 UK packaging designers:
Top Packaging Designers: Top Five UK Designers
Design Bridge is one of the most prominent and most accomplished packaging designers in both the UK and internationally. They have won a number of awards for their impeccable packaging design for big name clients such as Tiger Beer, Nescafe and UEFA Champions League.
The packaging designers have been around for over 30 years so have a lifetime of experience under their belts, and as well as studios in London they also operate in Amsterdam, Singapore, New York and Shanghai. They pride themselves on their original and outside the box ideas and aim to keep this at the heart of everything they do.
Top packaging designers are those that understand the importance of a brand’s packaging conveying its unique character at just one glance. Jones Knowles Ritchie have designed packets for Guinness, Birds Eye, Heinz and many other big businesses, and they focus on projecting the things that make each brand different instead of reflecting their comfortable conventions.
These experienced packaging designers have won a handful of awards, including five DBA Effectiveness Awards and two Marketing’s Design Awards. The creative agency was established in London in 1990 and have since expanded to New York, Singapore and Shanghai.
The proud winners of 40 DBA International Design Effectiveness Awards, Elmwood hold more of these awards than any other agency ever! They are skilled packaging designers with an incredible ability to increase product sales without any advertising.
Elmwood has even put their own skills to the test by designing and marketing their very own brand of beer and tea, both with beautifully designed packaging. Their significant clients include ASDA, BBC Talent and Comic Relief, and their portfolio makes it easy to see why they are one of the best packaging designers around. Elmwood has six studios across the globe, with three in the UK and the others in New York, Melbourne and Singapore.
Bloom London take a unique approach to their work and act as Brand Identity Partners to their clients. They strive to deliver identities through packaging and beyond, in a way that can stand the test of time in a world that is ever-changing.
As the name suggests, they are packaging designers that strive to help their clients blossom and bloom to reach their full potential. The agency doesn’t tend to enter awards, allowing their work to speak for itself, and even with this approach, they have still managed to win a few.
The last on our list of top packaging designers, but by no means the least talented; Bulletproof pride themselves on unrivalled creativity and strategic ideas. Taking spirit from their name, Bulletproof believe that all their work must come from impenetrable ideas.
Bulletproof has been named the 4th best design agency by The Drum Magazine, and it is clear to see why. They do a lot of work within the food and beverage industry, with some of their biggest clients being Coca-Cola, Schweppes, Heineken, Strongbow, Bacardi and Cadbury’s.