For every business, having the right packaging is essential.
Your packaging is often the first impression that customers have of your business and it needs to count. Packaging should not only be practical but it also needs to add value, while it can protect your product from damage, it can also help to sell your brand.
Custom product packaging is a highly effective way to not only improve customer experience but your brand reputation as well. In fact, there are many reasons why businesses should move to custom product packaging for their products, here we have analysed some of the best reasons why you should make the change to customised packaging.
Five reasons to use custom product packaging
- Brand awareness
Having customised packaging can help to get your brand noticed. By introducing a unique box that precisely fits the shape of your product to printed packaging which helps to market your business, custom product packaging can help to get your business noticed.
Tailored packaging can quickly become distinctive. For example, although Amazon has a very low-key packaging type. However, their brown boxes and envelopes with signature tape and printed logo make the parcels instantly recognisable.
- Environment impact
Instead of using a one-size-fits-all packaging, a custom-sized package can significantly reduce the impact on the environment. For a start, custom packaging cuts wastage as you can tailor it to the size of your product. You also reduce the amount of filler product used which again reduces the waste of resources.
Customised packaging can also be eco-friendly, such as the recycled cardboard used by Ribble in our Right Size packaging solution. By choosing environmentally-friendly product packaging, you can show your customers that you have a commitment to saving the planet. You may even decide to make a pledge to go plastic-free to reduce the harm that your custom packaging has on the earth.
- Reduce returns
It makes sense that the right-sized packaging for your product will help to keep the item secured and steady while in transit which reduces the risk of damage to the product. This is particularly pertinent for businesses that ship fragile, high-value goods.
Tailored packaging can help to keep the item safe and in perfect condition so that the object arrives safely. This not only improves customer satisfaction, reduces the administration and reverse logistics associated with returning items, it also can help to improve your bottom line too.
- Cut transportation costs
The costs of shipping can be significant for your business. However, by using the right-sized packaging for your products, you can reduce the amount of space your products need while in transport, which can significantly cut costs. Whether you pile products onto a lorry for shipping or utilise a logistics company, the weight and size of your product will impact your costs.
By reducing the size of the packaging, you are able to fit more products on the necessary transportation which can allow you to transport more or cut your costs whether you use your own transportation or use a logistics provider.
- Shrink your carbon footprint
Another benefit of using custom product packaging is the ability to shrink your carbon footprint. You can lessen your carbon impact by using less packaging which reduces the amount your business need which, in turn, reduces the energy required to produce the packaging.
As products have only the necessary packaging that they need, it can also help to reduce the weight while in transportation which can cut your fuel consumption and size of transportation required which can all contribute to lowering your carbon footprint.
Create custom product packaging with Ribble
The team at Ribble are committed to lowering the cost of packaging for business and being kind to the planet. As standard, all of the packaging products that we supply are fully recycled. Furthermore, your customers will be able to recover them easy once finished as a packaging function as all of our cardboard is fully recyclable too.
Using our innovative Right Size solution, you can create customised packaging to suit the exact size of your product. Furthermore, our on-demand box making machine can change for each product or be used for batch production. With Ribble Automate, you can create the exact sized box that you need helping your business to lower packaging costs as well as your impact on the environment.
To find out more about our innovative on-demand box making machinery, contact the team at Ribble by calling 0161 284 9000.