- 26th June 2019
- Posted by: rpadmin
- Category: Retail
For any e-commerce business, one of the most crucial components for a product’s image and sales is its packaging design. How a product is displayed and presented to customers is vital for its success, and it is vital that your products are packaged in a way that makes them stand out from competitors. A product packaging company can help you to create packaging for your business that is not only eye-catching and encourages sales but is also economical and makes commercial sense.
Whether you have never used a product packaging company before or have redesigned your packaging many times over the years, there are a few signals to look out for that may mean you’re ready for a packaging overhaul.
You’re Heading In A New Direction
One of the biggest and most obvious signs that you’re ready to talk to a product packaging company about a packaging redesign is if your business is taking a new direction. It is very common for an e-commerce business to start out as one thing, and then naturally shift into something different further down the line. This is just the natural progression of running a business and often means your original packaging no longer fits with your brand.
Packaging that once worked very well for your products could now be completely off pace and disconnected from where you see your business progressing to.
It’s Been More Than Five Years
Things change quickly in the packaging and design world, and if your existing packaging has been around for over five years, then it is probably time for a refresh. The chances are your product and team will have evolved slightly over the years, and it is only right that your packaging reflects these changes.
A product packaging design company will be able to encompass any new business values into a new packaging design, with the aim to strategically position your products in a way that is relevant to your customers.
Your Packaging Is Costly
Some product packaging can be very expensive and often results in your products being more expensive to customers than perhaps they really need to be. Consumers want to pay for the product and not the box, it comes in, but when you choose custom packaging solutions, it can become pricey.
Innovations such as on-demand packaging are available from a product packaging company such as Ribble Pack and help e-commerce businesses to manage their packaging spend. Boxes are produced as and when they are required reducing the need for ordering supplies well in advance and guessing how many boxes you will need.
Your Competitors Have Changed
If you aim to position your products and brands as a leader in your industry, then it is vital that you are keeping an eye on what your competitors are up to. If your competitors have changed their strategy, or new competitors have emerged over the years, then a packaging redesign could be required to keep you ahead of the game.
There Are Issues For Retailers
It is becoming increasingly popular for retailers to be demanding change when it comes to product packaging. With many products trying to stand out in a saturated market, it is a struggle for retailers to delight consumers within their aisles and online.
Shops and the aisles within them have become increasingly fragmented, and a product packaging company can help your products to fit with what both retailers and consumers want to see.
Your Packaging Is Wasteful
There is a rising focus all across the globe for companies and individuals to operate in a more economical and environmentally friendly manner. Excessive packaging often leads to a lot of waste, and conscious customers will often choose products with less packaging and more ethical processes. Choosing to use technology such as Automate will result in less waste as you only create the packaging you really need, as and when you need it.
Products Are Not Well Protected
The last thing you or your customers want is to get your product home, only to find it has become damaged in its packaging. When you have packaging that isn’t the exact size required for your products, it can lead to them being damaged in transit. If your existing packaging is not properly protecting your products, or you have to use a lot of additional packaging to fill box space, then it will not give a positive impression of your business.
A product packaging company will be able to help you to get boxes and packaging solutions that are designed to perfectly fit every one of your products to prevent damage.