When it comes to packaging and transporting mirrors, the process has been relatively consistent for many years.
Typically, it begins with bubble wrap, polystyrene packing peanuts and a box with lots of parcel tape. However, customers are now demanding a new and improved packaging option. They are looking for one that is better for the environment, and that limits wastage.
So, what is the alternative for mirror packaging?
Why retailers should look for alternative mirror packaging
- Eliminate waste
When you are shipping a variety of mirrors, the chances are you are using the same size box for as many products as possible. This means more space on the van when shipping which not only costs your business more but also means there are more vans on the road, causing more emissions. Using custom boxes for each mirror you ship eliminates waste, potentially saving you money and reducing your carbon footprint.
- Ease of recycling
90% of people say that they would recycle more if it were easier to do so. Consequently, there is a demand for greener packaging that is easy to recycle. If you are using plastic packaging or other materials that do not biodegrade or are not easy to recycle, then it is time to find alternative mirror packaging that customers can recycle.
Using custom boxes made from recycled cardboard is an excellent solution as cardboard is readily recycled and is easy to reuse and repurpose into new packaging every time it is recycled.
- Improve customer perception
Consumers are looking for companies that offer eco-friendly options and packaging is an essential aspect of this. With unboxing now being a huge trend, you want to ensure your customers get the right impression of your brand from the second they receive your parcel. One of the best ways to make a good impression of your packaging is to keep it minimal, eco-friendly and easy to repurpose or recycle. Customers are short on time, and your packaging needs to be easy to process.
- Enhance the shipping process
Packaging items ready for shipping takes time, money and resources. Furthermore, packaging material takes up lots of space, and the process itself can be space consuming. If you want to make the packaging process more seamless and to keep it speedy, it may be time to think about alternative mirror packaging. Solutions such as Ribble Right Size can minimise the space needed for packaging and speed up the process too.
- Reduce breakages
If you find that many customers are returning items because they have been broken or damaged, then it is certainly time to rethink the packaging that you are using. Large boxes, even with void filler mean that there is a lot of space for your products to move, which increases the risk of damage. However, by choosing custom boxes that ensure your mirrors fit snugly inside means, there is less movement and hopefully fewer breakages.
While you may have a higher initial outlay in changing your packaging, it may improve your bottom line in the long run.
Custom boxes – the alternative for mirror packaging
While cardboard may have been around for centuries, it is still one of the easiest, cost-effective and greenest methods of packaging. Corrugated cardboard helps to provide padding as well, which can reduce breakages. If you use custom boxes, then you know the product and its box are the perfect fit.
Consequently, you can reduce wastage, excess space, eliminate void fillers and keep your products as safe as possible during transit. What’s more, when the client receives your parcel in its custom box, it is easy for them to recycle the packaging too.
You can make your custom boxes even green by avoiding bleached boxes and instead focus on using previously recycled card for your packaging. Many corrugated cardboard sellers will now offer a recycled option that can also be recycled again by your customers. This means the lifespan of the cardboard is hugely increased, with the ability to recycle it time and time again.
If you have small areas of space that you need to fill, then biodegradable void filler of paper cushioning can be an excellent alternative for mirror packaging. While custom boxes may be enough, if you want added security that doesn’t use excess unrecyclable plastic, then these can be useful to have in stock in case there are rare cases where they are needed or perhaps need cushioning between multiple mirrors when you are posting more than one at a time in each box.