Three Benefits Of Reverse Logistics

Regardless of the service, returns for any business are a pain and an inconvenience. Unfortunately, in every retail sector returning goods is inevitable; whether it is an unwanted gift, broken product or a garment that doesn’t fit.

It is estimated that returns cost UK retailers £60bn a year, £20bn of which is generated by items bought over the internet. This number continues to rise as online sales increase, making returns inevitable. Customers can’t always accurately judge the product from a picture on a screen, they may confuse the size and shape of the product, or perhaps to colour isn’t quite what they’d envisaged. Retailers need not dismay with the increase of returns, with every problem comes an opportunity.

With reverse logistics, returns no longer have to be a bane of the industry. Actively managing this process will help to reap resales, increase product life cycle and generally improve the bottom line. What many retailers don’t know is that there are many more advantages to a slick reverse logistics set up. Here are the three lesser known benefits that retailers can make use from which can improve not only the business strategy but increase the value to improve the bottom line and showcase your business as a creative and innovative brand that maximises profits, increases sales and retains customers.

Three Lesser Known Benefits Of Reverse Logistics

1. Customer Feedback And Insight

With every product returned, you get the chance to find out why and draw conclusions from every single return.

If a particular product is continually being returned due to a specific fault, you have the opportunity to use the knowledge to improve future versions of the product or to break ties with a particular manufacturer. By managing the customer information from reverse logistics, you will quickly identify trends with products and use this insight to come up with a more durable solution, which won’t result in returns.

Alternatively, a selection of goods may be returned due to poor sizing, especially in the fashion sector. With these returns, retailers may be able to analyse a trend and may be able to adjust their sizing recommendations on their websites. Even if you cannot change the labels, offering a well-tuned sizing guide on your site may reduce the number of returns you receive.

2. Repeat Business

Returns are becoming the norm in the commercial market. In the past, consumers may have felt ashamed or embarrassed about returning an item this attitude has changed. Shoppers are more budget-conscious are returns are vital if they are not happy.

Having a smooth and seamless reverse logistics setup does not only make the job of your employees easier, but it also gives a great customer impression. Businesses who make returns easy are far more likely to receive high praise from customers and win repeat business.

In a world where consumer ease is priority, a seamless and easy reverse logistics programme that best serves the needs of clients is essential in ensuring business and maintaining excellent client relations.

3. Happy Workforce

Returns, when not actioned, take up valuable space in the warehouse. Without a final goal or destination for returned products they become mismanaged clutter, that takes up valuable space and time. Warehouses need to be swift and ever-moving a zone of stationary clutter will have a detrimental effect on warehouse workers. It is an eyesore, and it detracts from the excellent job they do managing stock and ensuring a smooth, swift process.

Make your workforce happier by actively managing the returns; it will give them an extra zone of control and a place where they feel their work is showcased to the best of their ability. By actively managing returns you free up valuable space to receive new stock and to keep the warehouse orderly and manageable. With reverse logistics, there is no longer a dark and dusty corner that feels neglected.

Let Us Help

At Ribble, we know there are so many benefits of a reverse logistics programme. We want your company to profit from returns and see the positives rather than feel a burden. Our Ribble Right Size solution allows you to maximise your profits through returned goods by restoring products into new, pristine packaging that means you can then re-sell products at their full value.

The Importance of Reverse Logistics

Realise the Importance of Reverse Logistics and Save Money

Reverse logistics or reverse supply chain management is nothing new, in fact, it has always been considered a necessary evil for product returns and recalls. Reverse logistics has been synonymous with extra costs and liability, as a process that brings expense rather than profit. However, in recent years there has been a shift in mentality regarding the importance of reverse logistics and reversing supply chains, and businesses are now discovering that ordinary wasteful occurrences are now an opportunity for profit.

Reverse logistics covers a multitude of processes in the aftermarket sector, from refurbishment, replacement, remanufacturing and scrapping. It is a key system needed to manage the end of life process for your business, allowing you to clear the supply chain path by removing existing products to make way for new season/new era products.

Why The Importance Of Reverse Logistics Is Undervalued

Reverse logistics is commonly known as the ‘Green Strategy’ as it lessens the environmental impact through reducing waste and recycling. There is a substantial profit to be made from reusing parts, but as the costs are not visible and clearly defined, organisations will ignore them.

Without a clear-cut solution, it is very easy for organisations to avoid reverse logistics problems and indeed, the reverse supply chain can be difficult to manage. Forecasting and estimating are essential for any business investment, but while it’s possible to record and plan for returns, it is impossible to reach exact numbers.

To counteract the unforeseeable returns, there is an opportunity for businesses to focus on the end of life strategies for their products, which therefore justifies the expense of faulty and unexpected returns. With an end of life plan in place, it is possible for businesses to predict the total volume of sales and therefore measure the savings and return on investment for reverse logistic programs.

How Reverse Logistics Can Save You Money

Asset Recovery and Avoiding Fines

By having a reverse logistics process for product returns, you can recapture the value of the product or ensure correct disposal, both of which will affect your bottom line. Running products through the supply chain in reverse will ensure maximum value from your product, whether it is through resale, repairs, or using the parts in another product. It is an excellent asset recovery system, and if the product has no value left, then at least, you can ensure a disposal that will avoid hefty fines from the authorities for incorrect disposal.

Second Return on Investment

The more value that you can extract from returned goods, the better. Instead of wasting time, costs and resources on raw materials, you can focus on a greener and cheaper solution. Through reusing or, at least, extending the life of a product through repair gives you a second return from one sale. For example, in the furniture market, customers will look for re-upholstery and repairs to extend the life of the investment, if not, second-hand and refurbished sales will give profits a boost.

Customer Satisfaction and Incentivisation

While not strictly saving money, improving customer satisfaction will improve your profits through business growth and increased sales. By having a liberal and easy returns policy, you will boost the trust and satisfaction of your customers. By taking faulty products seriously and offering repairs and replacements, you will see a significant increase in customer satisfaction through your proactivity and care.

Your returns policy will help to secure a strong customer base through trust and your commitment to ensuring good quality. With a returns policy that showcases how ‘green’ your business is, you incentivise customers to buy your products, giving increased consumer confidence and a base of new customers.

Three Ways To Profit After Realising The Importance of Reverse Logistics

1. Offer a trade-in program for new season products.
2. Increase your warranty and protection sales.
3. Mark down and sell damaged goods cheaper through other website but maintain a full charge for delivery.

How To Avoid Losses Through Reverse Logistics

To make sure your product retains the maximum value possible, you need to ensure that the returns system is robust and seamless. Careful handling and transportation are essential to keep the maximum value of your products and reduce the risk of damage or further damage. If your product is in unharmed with pristine new packaging, you can make sure your product can return to the shelf quickly.

Ribble Restore is an innovative packaging solution that enables returned goods  to be repacked in a bespoke perfectly size box allowing retailers to regain the maximum value possible from returned items.

It is predicted that returns cost retailers £20 billion every single year, to ensure your business capitalises on reverse logistics, saves money and even profits from them, bespoke, protective packaging and timely returns are essential.

How to reduce the cost of returned items

Is your business struggling with the cost of returned items? Many UK businesses are losing money through customers returning items, because of delivery, postage and being unable to resell the product at its full value.

If you’d like to reduce the cost of returned items, then Ribble Packaging can help! Ribble Right Size is an innovative and unique packaging solution that can help reduce the cost of returned items to your business.

The Right Size solution for returns

Following the Christmas period, retailers are likely to be inundated with returns due to people sending back unwanted gifts they’ve been given. As the number of people shopping online continues to increase, so does the total number of items that are returned.

Returned items often need repackaging or cannot be sold again at full price, meaning your business is losing money. Ribble Right Size can help to reduce the cost of returned items within your business.

The solution allows retailers to restore returned products into retail packaging, so that the product can be sold again at its full value and make the biggest profit possible on the product.

Ribble Packaging can work closely with your business to provide a Right Size solution that suits your particular needs.

Contact us at Ribble Packaging

If you are interested in Ribble Right Size, or any of our other cardboard packaging services, and would like to see how Ribble Packaging can save you money, please get in touch. Contact us online and a member of the Ribble Packaging team will get back to you as soon as possible. Alternatively, call us directly on 0161 622 2302.

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