With Christmas just around the corner, the increase of online shopping is likely to go through the roof round about now. As each parcel is delivered, you can expect that customers will get an immediate opinion on the brand and how they value sustainability.
10-15 years ago, people would have probably not given a second thought to an overly wrapped parcel or excessively large packaging box, but now researchers at The Chartered Institute of Marketing have found 88% of shoppers think their items come with excessive wrapping, with children’s toys, mobile phones and cosmetics most likely to come in over-elaborate packaging. It was also found that “8 in 10 would like to see more done by large companies to promote sustainable packaging”.
When companies consider the switch to Right Size packaging, they’re likely already sold on the fact that they know they’ll save on the packaging costs, as there’s so much less packaging to buy in the first place. Along with the obvious advantages that come with having similar values to their consumers; brand loyalty, trust and desire to support positive environmental policies. Often, they don’t even realise all the additional savings they can benefit from…
Think about it, with less packaging you’ll need fewer vehicles on the road as you won’t be taking up as much space in the back of your delivery vans. As well as being kinder to the environment by reducing carbon emissions, you’ll be saving money as well, fewer vehicles, fewer drivers, therefore lower labour costs for your business.
According to The Road Transport Industry report in 2019, “78% of goods are moved by road”, and transportation costs can be a huge part of a company’s overall logistics spending. If it’s possible to reduce this through Right Size packaging, its arguably one of the most beneficial solutions a company can implement due to the ever-rising fuel costs and the impact this can then have on the price of goods to the end-user.
Recently, it’s been estimated that returns can cost retailers up to £20 billion every year, but with Right Size packaging, sales aren’t limited by MOQs (Minimum Order Quantities), and Return Management is improved as the product is less likely to arrive damaged therefore fewer refunds or exchanges. To ensure your business saves money and even profits from logistical changes, bespoke Right Size packaging is essential.
With no additional cost for void fillers and less waste disposal, Right Size packaging is a no brainer for companies that want to adapt and futureproof their business. Get in touch to find out more and we can arrange a quick 15-minute virtual demo. Visit https://ribble-pack.co.uk/right-size for more information.
