Packaging is vital to almost all businesses. It sets a precedent for your customers and ensures their products get to them safely and in one piece. It might be surprising to learn that so many businesses still get their packaging wrong!
Packaging design is the one thing that is stopping you from leaving a good first impression on your customers. It may even lead to them overlooking your product entirely. That’s why it’s important to get your packaging right.
The biggest mistake many businesses make is their use of void fill. The most common form of void fill is plastic, but there are other types of void fill, for example packing peanuts. We have previously written about plastic packaging, the plastic packaging tax, and how to eliminate plastic packaging from your business, but many businesses still default to plastic packaging. Not only is this extremely wasteful, but it can also be damaging to the planet and not to mention your brand.
The problem with plastic packaging is that there’s so much of it, and it can take up to 1,000 years to degrade naturally. Plastic ends up in our oceans, rivers and lakes, and all too often we see it littering our streets.
Much of this plastic waste is single-use plastic. This is the real reason that plastic is seen as bad for the environment, we don’t recycle and reuse enough of it. Reducing the plastic your business uses, and recycling what you do use, is one way to improve your packaging.
Another issue businesses have with their packaging is not using the correct size packaging for their products. Not having the correct size packaging is wasteful, but it can also cause product damage, which leaves a bad impression on your customers.
How can you improve bad packaging?
Some of the worst packaging that people see has a lot to do with volume. A grossly oversized box, or excess fillers. While a lot of that may be cardboard, it still all ends up as waste.
By using a correctly sized box for your product, you can cut down on the number of materials you use – and therefore, the number of materials you buy and the amount of storage space you need.
The best way to improve your packaging is by using Right Size solutions. There is no waste, your products are packaged to fit them exactly, and you are helping the environment too.
Right Size solutions combine Ribble’s industry-leading Fanfold material and state-of-the-art technology to create the perfect size box for all your products.
We have a simple 4-step process for our Right Size solutions.
- Enter your box style and dimensions.
- Select how many you require.
- The box is produced within seconds.
- Your products are packaged in the perfect-sized box.
By saving on fuel and transport costs, regaining warehouse space, and saving on labour costs, you can reduce your packaging costs by 30% and support our planet.
To stop your business from making packaging mistakes, use Ribble’s Right Size packaging. Contact us today for a quick chat.